Translating Media Signals Into Strategic Decisions.
Hello, I'm Ibnaty Muthia. A Media Intelligence Practitioner & Data Analyst helping brands understand public sentiment, mitigate crises, and optimize communication strategies through accurate data.
Professional Profile
About Me
I am a Media Intelligence practitioner specializing in brand reputation and digital crisis management. I leverage open-source data extraction, social listening, and AI tools like Gemini to monitor digital conversations and identify emerging narrative shifts before they escalate.
Through hands-on projects, I have built dynamic crisis monitoring dashboards that track conversation velocity and sentiment triggers, alongside developing E-E-A-T compliant SEO recovery strategies. My goal is to help brand teams and agencies translate chaotic digital noise into actionable, 72-hour response strategies. I am currently seeking roles in Digital PR or Marketing Intelligence where I can apply data-driven storytelling to protect and elevate corporate narratives.
Tech Stack & Tools
Various tools and programming languages I use daily for data extraction, analysis, and visualization.
Core Competencies
Social & Media Listening
Monitoring conversations across millions of data points on social media, news portals, and online forums in real-time.
Sentiment & Trend Analysis
Public sentiment classification and topic extraction using NLP algorithms to uncover hidden trends.
Crisis Detection
Early warning for negative issues and actor network mapping (SNA) for communication crisis mitigation strategies.
PR Measurement
Measuring conventional communication metrics (PR Value, SOV) to digital metrics based on ROI and conversion.
Project Gallery
Several case studies and media analysis projects available to the public (Data has been anonymized to protect client confidentiality).
Dental Sector Prospector
Developed an Advanced Search, Public Data Discovery, and Web Application.
ViewCampaign Data Analyst
Data & Strategy Analytics using Google Colab and presented by Google Notebook.
ViewMedia Data Intelligence Analytics
A live web analytical workflow combining data analytics in Gemini AI with OpenRouter API.
ViewLet's Collaborate
Looking for hidden insights in your digital media landscape? Or need help compiling intelligence reports for C-Level strategy? Don't hesitate to reach out.